Times are Tough,
What do Consumers Really Want?
times are difficult, human nature yearns to recapture
and recreate familiar and comfortable surroundings.
For many, this translates into staying home more
and making small but meaningful improvements to their
living or lifestyle environment.
all know that today’s consumers love innovative
and unique products that trigger a nostalgic and
sentimental twinge in their hearts. We’re talking
about products that can bring back those fun and
carefree memories from childhood.
just a moment, let’s stop and picture the tens
of millions of children who grew up with wonderful
memories of chasing fireflies or lightning bugs on
warm summer evenings.
let’s not forget about the millions more who
enjoyed watching the artificial Fireflies in Disneyland's
Pirates of the Caribbean attraction, creating their
memories from the Magic Kingdom.
now let’s think about all those millions of
children who have become adults, living across the
country in their own homes with delightful and nostalgic
memories of cute little flickering, flashing and
can all appreciate how intense and persuasive childhood
memories are. And that’s why we want to share
with you something completely new . . . a very special
product that will rekindle those intense and powerful
childhood memories in your customers.
called Firefly Magic® Firefly Lights,
and they were originally invented to accurately imitate
the flashing of real fireflies in museums, nature
centers, theme parks, and zoo exhibits.
were subsequently adapted, and are used around the
world in shopping centers, malls, restaurants, hotels,
casinos, on stage and in movies where they precisely
impersonate Mother Nature’s real Fireflies.
now, Firefly Magic® ‘Fireflies’ have
been redesigned for quick and easy backyard installation
by consumers and are powered by environmentally friendly
innovative and sophisticated backyard entertainment
lighting product uses new high tech microprocessors
with patented LEDs to precisely duplicate the color
and random flash, flicker, and fade of real fireflies.
how realistic are these electronic fireflies? That’s
answered by Dr. Sara Lewis, Professor of Biology
and head of firefly research at Tufts University
in Massachusetts. Dr. Lewis, who uses them in her
research says, "Firefly Magic firefly lights
are so real they even fool other fireflies".
innovative and unusual, Firefly Magic® ‘Fireflies’ have
been featured on Home and Garden Television, the
DIY Network, the National Geographic channel, Animal
Planet, Fine Living, and other television networks.